TL;DR: The Quick Guide
The Big Idea: Successful founders aren't a monolithic group. They fall into five distinct archetypes, each with unique superpowers and blind spots. Success comes from playing to your type's strengths whilst building systems to address weaknesses.
The Five Types:
Domain Expert (Industry insider) - Deep customer understanding, established networks
Technical Visionary (Can build anything) - Technical excellence, rapid iteration capability
Serial Entrepreneur (Done this before) - Process knowledge, investor relationships
Corporate Exile (Left big company) - Professional networks, operational skills
Academic Innovator (Research background) - Breakthrough technology, deep expertise
Why This Matters: Understanding your archetype enables you to make more informed decisions about co-founders, market entry, team structure, and investor targeting.
What You'll Discover:
The specific blind spot that founders of your type experience (and how to avoid it)
The exact co-founder profile that complements your archetype
Real examples of founders who "shouldn't have succeeded" but dominated their markets
The Question That Changes Everything: Which archetype describes you - and more importantly, what strength have you been ignoring that you should be weaponising instead?